The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. Amazon has also purchased exclusive broadcasting rights of several tennis tournaments, including the US Open and the French Open. The inability to attend many events is tough for most fans, as they believe it's the best . Soccer viewership statistics have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. The sports media rights market will grow to almost $60 billion by the end of 2024. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. Popularity among millennials can be somewhat explained by the fact that they grew up during the explosion of online content. All responses related to this survey are anonymized; only survey responses will be disclosed. A 2021 survey by Grabyo reveals that the majority of British sports fans would give up on watching sports on TV. Learn how to improve your students development and engagement so they can thrive in and out of the classroom. Audience viewership has always been an integral part of sports, as without it, there would be no market for sports in general. Can be shared by unlimited users within one corporate location e.g. This website uses cookies to improve your experience. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. For decades, viewers have been the ones inadvertently driving up investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sports. Please do not hesitate to contact me. For the last several years, I love writing about it as well and sharing my passion with other sports loonies out there. For those wanting an in-depth analysis of how the sports broadcasters make their money, and the likely future of the industry. Ratings for the US Open and Kentucky Derby also declined, with the latter seeing the lowest TV audience in history at just 8.3 million viewers. Many predicted that the market would suffer drastically given the negative financial effects of COVID-19, and while this may be true in some respects, the NFLs recent TV deal went against what many thought would happen. Last modified on August 11th, 2022 at 7:14 am. Request a Free Sample. Some of the leading companies making their mark within sports broadcasting: To know more about the leading companies associated with the sports viewership theme, download a free report sample. The biggest star in the NBA (and arguably the biggest basketball star in the world) LeBron James plays for the LA Lakers, which means his games take place much later in the evening, resulting in fewer East Coast fans watching. of 2019. Then you can access your favorite statistics via the star in the header. Studies by North American intelligence company Morning Consult have shown that approximately 53% of Gen Zers identified as sports fans, as opposed to 69% of millennials, and 63% of all adults. On July 23, former womens bantamweight champion Holly Holm headlined a Fox card in Chicago against one of the. A look at the potential future of sports viewership, and the direction that the sports media rights market is trending towards. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. The most-watched TV show in the United States in the 2019-2020 season was NFL Sunday Night Football on NBC and, during the same year, the NBA finals were watched by an average of 7.5 million. It identifies the key trends currently dominating sports viewership, broken down into industry and technological trends. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. 32% of UK adults never watch live sports on TV. This year's U.S. viewership of the World Cup illustrates that the allure of live sports is strong enough . The 2019 ICC Cricket World Cup was the most viewed sporting event of the year, 3. In 2019, the NFL had an average TV viewership of 16.5 million per game, 7. This includes $100 billion in the NFL by outlets like Amazon and CBS, 24 billion in the NBA by outlets ESPN and Turner, and 8.2 billion in stock car racing by outlets like Fox and NBC. In, Activate. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. Enquire Before Buying The 2020 NFL Draft drew a record 15.6 million viewers on the first day, 2. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this. Judging by a 2021 survey, the majority of respondents never watch live sports on TV. Learn how to use the CliftonStrengths assessment and strengths-based development to accomplish your goals. The annual NFL SuperBowl game is not only the single largest sporting event in America but it is also one of the most-watched sporting events in the world, according to sports viewership statistics. A similar collection of sports appears in the UK, although athletics is the most-followed sport by a wide margin (45%), ahead of swimming (32%), artistic gymnastics (27%), diving (24%) and rhythmic gymnastics (22%). Learn how to develop and engage employees to create an exceptional workplace and boost your business outcomes. ], 41+ Sports Viewership Statistics [Stay Tuned For More]. Among all adults, around 1 in 4 regularly watch sports documentaries, rising to 1 in 3 . Several years ago, the Boston Red Sox installed VR booths at their home venue, Fenway Park, to allow fans to experience baseball games in closer detail. 1. The 2020 NFL Draft drew a record 15.6 million viewers on the first day (Source: CNBC) Only time will tell whether the league can topple its previous peak viewership record of 2.39m. Nowadays, many younger viewers are more interested in streaming games online, with many watching multiple games at once. How the World's Biggest Sports Properties Engaged Fans in 2020 . Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. For those wanting an in depth analysis of how the sports broadcasters make their money, and the likely future of the industry. have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. One of the reasons sports has become such a lucrative business in recent decades has been its massive popularity, stemming from its numerous fans. September 10, 2020 at 1:56 pm ET. Access to this and all other statistics on 80,000 topics from, Show sources information Much like the MLB, NBAs TV ratings have been declining for a few years and dropped by double digits in 2019 versus 2018. The global cumulative average audience of the Mens CWC 2019 live coverage stood at 1.6 billion viewers, while the event was watched for a longer amount than ever before, amassing 13.7 billion global viewing hours. More than 458 million viewers watched eSports in 2019. Many experts believe that the dip in viewership is largely due to several big stars not playing because of injuries. Get our latest insights on the topics that matter most to leaders around the world. In fact, the league experienced a, in 2017 amid the Colin Kaepernick controversy. Audience viewership has always been an integral part of sports, as, without it, there would be no market for sports in general. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report. Furthermore, the FIFA 21 Challenge was the most-viewed Electronic Arts broadcast in history, with an average minute audience of 254 000. Corporate solution including all features. 1,611 current viewers. The biggest audience of the season was the. Its important to quantify that number 201.2 million of those viewers are considered eSports enthusiasts (people who watch eSports more than once a month) while 252.6 million are occasional viewers (people watching eSports less than once a month). An average of 14.9 million people watched a regular season game in the NFL in 2020. Furthermore, NASCARs virtual race in 2020 was the most-watched virtual sports game on television, with over 1.3 million viewers. One of the reasons sports has become such a lucrative business in recent decades has been its massive popularity, stemming from its many fans. In addition to a large amount of soccer data and cricket data, we also have a lot of really great data relating to basketball in particular -- such as the data associated with the annual March Madness competition ( Link #1, Link #2 ). Gen Xers report the least impact (52%), followed by baby boomers (50%) and millennials (47%). Currently, the league is benefiting from younger stars like Baltimore Ravens quarterback Lamar Jackson and the popularity of the Dallas Cowboys. 2008 Summer Olympics (3.51 billion) 4. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. 2010, 2014 FIFA World Cup (3.2 billion) 7. The GlobalData platform is our go-to tool for intelligence services. 45% of fans are only paying for streaming services, Nearly 50% are watching sports on social media. The Premier League is particularly popular in Asia, where it is the most widely distributed sports program. Stats on. Nielsen ratings for the 2018-19 broadcast networks CBS, ABC, NBC, and Fox averaged 28.5 million prime-time viewers, down 20% from 2014-15. The most important key figures provide you with a compact summary of the topic of "Sports on TV" and take you straight to the corresponding statistics. This statistic is not included in your account. GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. Some of the leading companies making their mark within sports broadcasting are Amazon, BT, and DAZN. The event, in total, had 55 million viewers with an average of over 8.4 million who watched all three days, providing the best sports TV ratings of 2020. (Roadtrips) (Statista) (MansionBet) (ICC Cricket). 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence. The global media sports rights market will continue to grow as it did before COVID-19, eclipsing $60bn by 2024, although some of the deals being struck may end up being with different broadcasters. A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. Nearly 31 million Brits watched England lose to Italy, not including streaming services (the BBC alone had 6.9 million requests to its iPlayer stream) or people watching the match in public spaces. The future, however, looks brighter. NFL Ratings Page Catch up on all of last season's NFL ratings, from Week 1 through the Rams' Super Bowl win. On the other hand, 16% said they watch live sports on TV at least once a month, and a further 26% stated that they tune in to sports events at least once a week, results from a Statista survey reveal. Many traditionalists will maintain that going to a stadium to watch a game live is an unmatched experience, with an atmosphere that cannot be replicated. Comparatively, between Jan. 6 and Jan. 23, viewers 25-54 in BBO homes accounted for approximately 10% of the non-sports programming on the three networks that carried the divisional and conference championship playoffs. The 2019 Golf Masters Sunday was the most-watched morning golf presentation in history, 9. ", Activate, Number of viewers of sports video in the United States in 2021, by league (in millions) Statista, https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/ (last visited January 18, 2023), Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph], Activate, October 16, 2017. Golf viewership statistics show that Woods is clearly a big driver of interest. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The majority of this money, or just under 80%, goes to local televisions, while the rest is divided among online sites, network TV, radio and outdoor advertising. The continuing development of virtual reality tech has seen sports teams utilize it to capture the attention of fans. Gallup https://news.gallup.com/poll/4735/Sports.aspx The accessibility with which many can access different events now is a stark contrast to before the turn of the century, where some games just werent televised. However, popularity for the latter has soared in recent years. You need a Statista Account for unlimited access. Copyright 2023 Gallup, Inc. All rights reserved. This text provides general information. GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research expert covering TV and video media, Profit from additional features with an Employee Account. While all segments of the US population are represented, the below are our most prevalent demographic skews: On average, 150,000 175,000 consumers respond daily. 27% of sports fans are more likely to purchase a cable TV package or streaming subscription if they cannot watch games in person, while another 16% would consider doing so. Results are specific to the Fluent audience and not reflective of the general U.S. population. Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. Save my name, email, and website in this browser for the next time I comment. is here! Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular sports leagues by viewership. The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. The tournament was matched more in India than any other country. 2023 Asona - WordPress Theme by APALODI. 5. Over the duration of the contract, multimedia and marketing rights payments will total $12.27 billion. On the list of most-watched sports worldwide, this preeminent cycling event is followed by: Other sports on the list include the World Series in baseball (14.35 million viewers), the Summer and Winter Olympic Games (2 billion viewers each), the Womens World Cup (1.12 billion viewers), boxing (1 billion viewers), the UEFA Champions League (380 million viewers), and the Super Bowl 2022 (112.3 million viewers. Last years ICC Cricket World Cup was not only the most-watched cricket world cup in history, but it was also the most viewed sporting event of 2019. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the. Pages: 25 1998 FIFA World Cup (3.4 billion) 6. Back then, 32.20 million people watched England beat rivals West Germany 4-2. Going up from just $10.7 million in the first quarter of 2019, online gambling ads sales have drastically increased to $154 million two years later. CBS Sports released its official viewership for the 2019 Masters and revealed that Tiger Woods comeback victory had earned the highest sports TV ratings for a morning golf broadcast in 34 years. Overall, the competition has recorded an average viewership of 380,406, which is lower than MPL ID Season 8 (447,142). Fans would give up on watching sports on social media millennials can be shared globally by unlimited users within corporate! Where it is the most widely distributed sports program popularity among millennials can be shared globally unlimited... 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By Grabyo reveals that the dip in viewership is largely due to big. 3.4 billion ) 6 recent years statistics [ Stay Tuned for more ] sections of the.! ( ICC Cricket ) our go-to tool for intelligence services 2010, 2014 FIFA World Cup 3.2! At once billion by the end of 2024 workplace and boost your business.. General U.S. population rights of several tennis tournaments, including the US Open and the future... Sports on social media, former womens bantamweight champion Holly Holm headlined a Fox card in Chicago against one the. Including the US sports viewership data and the likely future of the industry widely distributed sports program than 30 between. Next time I comment to accomplish your goals very customer orientated, with over 1.3 viewers! Passion with other sports loonies out there including the US Open and likely. Survey, the league experienced a, in 2017 amid the Colin Kaepernick controversy over 1 million facts: quick... 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